Job Description

WHY JOIN THE GOMACRO TEAM?

We are a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.

HOW GOMACRO’S HISTORY SHAPES WHO WE ARE TODAY?

During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.

Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It is our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.

JOIN US AS WE MAKE THE WORLD BETTER, ONE BITE AT A TIME!

POSITION DESCRIPTION:

The Director of Human Resources is a purpose-driven, people-centered leader responsible for shaping and stewarding the GoMacro employee experience. This role ensures that The GoMacro Way is brought to life across every aspect of how we recruit, engage, develop, and support our people.

This role serves as the senior-most HR Operations leader at GoMacro, providing functional expertise and department leadership under the guidance of the Chief Culture Officer. This person partners closely with the Chief Culture Officer to bridge culture, communication, and HR excellence—helping translate cultural vision into people-centered systems and practices. This is a hands-on leadership role that balances strategic vision with day-to-day partnership, supporting both leaders and team members to help everyone do their best work.

PRIMARY RESPONSIBILITIES:

• HR Leadership and Strategy: Serve as the primary subject-matter authority for HR strategy, ensuring alignment between GoMacro’s business priorities and People & Culture goals in collaboration with the Chief Culture Officer.
• Foster Employee Engagement & Belonging: Champion initiatives that enhance morale, connection, and purpose—creating an inclusive, compassionate culture where every person feels valued and empowered to contribute. Partner with the Chief Culture Officer to translate GoMacro’s values into tangible employee experiences and frontline engagement initiatives.
• Cross-functional Partnership: Serve as a trusted advisor and thought partner to the Chief Culture Officer, guiding the integration of HR practices into GoMacro’s evolving Culture function. Collaborate with cross-functional executives to ensure cohesive alignment between Culture, Operations, and Organizational Development.
• Support and Develop Leaders: Serve as a trusted partner and coach to managers and supervisors, equipping them with tools, training, and confidence to lead with empathy and effectiveness.
• Drive Communication & Transparency: Strengthen company-wide communication by promoting clarity, accessibility, and consistency of information—ensuring people are informed, aligned, and heard.
• HR Operations Management: Manage and mentor the HR team while maintaining strong connections with both our remote professional workforce and onsite manufacturing team. Serve as a visible, trusted HR presence at our Viola, WI manufacturing headquarters and beyond, ensuring every team member – including people leaders and individual contributors – receives consistent and compassionate HR support.
• Talent & Workforce Planning: Lead the strategy and execution of talent acquisition, workforce planning, and retention programs that position our company as an employer of choice. Partner with leaders to design career paths, benchmark roles, and develop training and succession plans that build organizational strength and prepare us for future growth. Foster a culture of learning, engagement, and opportunity—where people are proud to work, motivated to grow, and inspired to stay.
• Culture, Recognition, and Well-Being: Collaborate closely with the Chief Culture Officer to integrate HR programs with company-wide culture and engagement initiatives, ensuring consistency between cultural aspirations and operational HR execution. Collaborate on programs that celebrate success, support well-being, and reinforce our shared values, fostering a culture of gratitude, respect, and high performance.
• Compliance & Policy Stewardship: Ensure legal compliance and ethical best practices in all areas of employment, while maintaining policies that are fair, human-centered, and easy to understand.
• Continuous Improvement: Leverage data, feedback, and workforce analytics to drive ongoing improvements to the employee experience and HR service model.

OTHER DUTIES:

Other duties as assigned by supervisor.

SKILLS & EXPERIENCE REQUIRED:

• Bachelor’s degree in Human Resources, Business Administration, or related field (Master’s degree preferred).
• 10+ years of progressive HR experience, including leadership of HR teams in manufacturing, food, or CPG environments.
• Demonstrated success building and sustaining high-morale, values-driven cultures.
• Deep understanding of employee relations, engagement, and leadership development.
• Excellent communication, listening, and relationship-building skills.
• Strategic thinker with the ability to translate ideas into actionable plans.
• Proven ability to manage change with empathy, integrity, and discretion.
• Strong knowledge of employment law, HRIS systems, and benefits administration in a multi-state environment with both remote and onsite staff.
• Demonstrated ability to advise and support non-HR senior leaders on People & Culture matters.
• Exceptional ability to balance strategic HR leadership with hands-on operational management and employee engagement.

WORK ENVIRONMENT:

This position operates within a collaborative, values-based environment that combines both office and on-the-floor engagement with our teams. Occasional travel may be required between GoMacro facilities and community events.

TRAVEL REQUIRED:

Up to 10% travel per year, when applicable.

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