Job Description

Location : Los Angeles, California (on-site)

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We're proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.

PragerU is seeking a highly skilled Sr. Social Media Manager to lead the strategy, growth, and execution of our social media presence across all platforms. The ideal candidate is not only a strategic thinker and data-driven marketer but also has a deep understanding of the conservative movement and the digital landscape in which it operates.

You should have a pulse on conservative culture, social trends, and platform dynamics, with a proven ability to craft content and messaging that resonates with aligned audiences. This role requires someone passionate about building, engaging, and converting digital audiences

Duties and Responsibilities:

• Lead and execute the Strategy. Own the vision, strategy, and daily execution for your platform(s), which may include X, Instagram, YouTube, TikTok, Facebook, or emerging channels.
• Stay Sharp and Proactive. Monitor news, cultural moments, and internet trends in real time, using your instincts and insight to craft and curate content and posts that align with our brand and capitalize on what's relevant now.
• Grow and Engage. Develop campaigns and day-to-day content that captivate our audience, drive engagement, and grow our community of followers.
• Collaborate for Impact. Partner with video, design, and other teams to create storytelling that resonates, from high-performing posts to multi-platform campaigns.
• Track What Matters. Use analytics to inform decision-making, optimize performance, test creative approaches, and iterate on what works, without losing sight of brand voice and mission.
• Represent the Brand. Engage in timely, smart, and strategic conversations across platforms, strengthening PragerU's reputation as an edutainment voice in the digital space.
• Explore the Frontier. Evaluate and test new features, platform updates, and distribution methods to keep PragerU ahead of the curve in the fast-moving digital landscape.
  

Successful Candidates Will Possess :

• 7–8+ years of experience in social media or digital marketing, with a proven record of leading strategy and growing audiences at scale
• Fluency in social platforms , especially X, Instagram, Facebook, YouTube, and TikTok, and a pulse on emerging trends and platform innovations
• A strategic mind with creative instincts — you know what content will resonate, how to position it, and how to make it perform
• Exceptional writing and storytelling skills , including the ability to craft compelling copy, narratives, and captions
• A data-driven approach , using metrics to guide decisions, refine strategy, and continuously improve performance
• Excellent organizational skills , with the ability to prioritize, manage multiple projects, and meet tight deadlines in a fast-paced environment
• A passion for PragerU's mission , and a clear understanding of the conservative movement and cultural landscape
  

How to Apply : First review our website at ( Read our annual report here ( Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.

What We Do : We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit

Salary Range : The salary target for this role is $100,000 - $125,000. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

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Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.

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